Task 4: Slogans

Aqua: “Dari kita untuk Indonesia” 

Aqua persuades Indonesians to drink it. People will help the dryness regions in Indonesia if they buy Aqua. The advertising technique being used is patriotism.

Sosis So Nice: “Juara makan So Nice”
 

Sosis So Nice is targeting all people especially kids to buy the product. The product is sold by using words from famous people. In this advertisement, Sosis So Nice is promoted by famous athlete. So, Sosis So Nice uses testimonial technique.

Kispray: “Pilihan isteri cerdas”

Moms are target of this product. Kispray suggests moms to use this product by saying that kispray is the choice of smart moms. The technique being used in this advertisement is logical appeal.

HIT: “Ada yang lebih bagus dari HIT? Yang lebih mahal banyak”
 

HIT makes assumption that this product is better than others and aims to flatter it’s own product. So HIT makes snob appeal as it’s advertising technique. The targets are housewifes who want to protect their family from mosquito bites.

Sensodyne: “Perlindungan dari rasa ngilu”

In this advertisement, Sensodyne is presenting an expert who is a dentist, he said that Sensodyne is the best solution for sensitive teeth. And the target of Sensodyne advertisement is people with sensitive problem teeth.

 

Reebok: “I am what I am”

The slogan that used by reebok is using simple phrases that sound good but have no real value or meaning. So, the technique of this advertisement is glittering generalizations. The target is all people.

State Farm Insurance: “Like a good neighbor State Farm is there”

State Farm makes an appeal to the common person by saying words such the slogan. The target of State Farm is family men or dads”

Mastin: “good…..”

In this advertisement, the words: Mastin good….. are repeated several times for effect and to attract consument’s attention. Repeating the slogan makes people remember the product. So, mastin uses repetition technique. Mastin is a beauty and health product so it’s target is people who want to be more health and beauty.

L-Men: “Trust me it works”

L-Men wants to make people especially men to believe that if they drink L-Men they will have good body. Technique being used is emotional appeal. And the target is men who want to have good body.

 Walmart: “Save money live better”

Advertisers of walmart try to convince people to make the right decision or best choice in purchasing their product. So, walmart advertisement uses logical appeal as it’s advertising technique. The target is all people.